Articles

In 2020 we were exposed to significantly more risk than was anticipated. But it also provided us with something of value: clarity.

We are proud to say that Starting Strength Gyms have performed incredibly well even during this year's pandemic. Learn about member and gym performance.

Have what it takes to be a Starting Strength gym owner? Read our article to learn about gym ownership prerequisites.

Big box gyms all around the country are closing for good. Read about our unique opportunity to thrive.

Starting Strength Gyms Co-Founder shares why he left a lucrative career in tech to partner with Rippetoe to build the franchise company.

We spent 2019 testing our hypotheses about the gym model, namely: Is owning a Starting Strength Gym compelling enough...

The goal of Starting Strength Gyms is to become to the gym business what Starting Strength is to fitness: a complete model that produces...

We don’t have models on our website. We don’t promise fat loss (although we can assist you with it if necessary). We don’t ask you to...

Follow the progress of Starting Strength Gyms from concept to reality over our first year.

Membership (access to the gym) isn’t the important part of what trainees are paying for – they’re paying for coaching...

Building our own gym model means we get to do things our way – quite the opposite of the status quo in the gym industry.