Starting Strength Gym Ownership
Starting Strength Gyms: The Concept
Starting Strength Gyms is changing that. When your aunt is advised by her GP that she needs to get stronger, there is now a place for her to accomplish that goal. When your brother decides that it's time to get back in shape, that "shape" doesn't have to be thin and lean, instead it can be big and strong - which will do more to improve his life than just making him look better.
The gyms accomplish this by providing every member with coaching from an experienced, educated, intelligent coach that's a subject matter expert on the topic of applying the Starting Strength model to anyone. Every member of the gym gets guidance on which exercises to perform, how to perform them, when, with what weight, how many reps, and how many sets - all specific to the trainee's current level of training advancement.
The result? Every member that shows up for training gets measurably stronger. There is no other fitness franchise in the United States that can say the same.
Starting Strength is in Demand
Number of web sessions in 2019 on startingstrength.com
People on the website in 2019
With 10,000 or more hits to the website annually
Strength training books sold
Current and Planned Gym Locations
Starting Strength Austin
Opened April 15, 2019
Starting Strength Dallas
Opened July 1, 2019
Starting Strength Houston
Opened August 19, 2019
Starting Strength Denver
Opened January 4, 2020
Starting Strength Boston
Starting Strength Los Angeles
Starting Strength Chicago
Support and Resources for Franchise Owners
“Everyone on the franchise team is dedicated to making my gym as successful as possible. Their level of support from technology, to marketing, to operations is top notch.” -Arthur Frontczak, Boston
"As a new business owner the support from the franchise team has been invaluable. They are there every step of the way.” -Brent Carter, Dallas
Real Estate Selection
We combine web traffic data from startingstrength.com with local market data mapped to our target demographic to determine where potential trainees live and work in your city.
We have partners for equipment lending (not personally collateralized), personal lending, and SBA Express loans.
Our build-out guide is maniacally detailed to ensure that every gym adheres to strict standards of performance, quality, and aesthetics. Our build-out team will guide you, or your project manager, through the process.
Custom Equipment and Furniture
The barbells, power racks, platforms, plate trees, deadlift jacks, flat benches, barbell holders, and weightlifting belts were all designed by the creator of Starting Strength, Mark Rippetoe. Our gym furniture was custom designed for the gyms to match the wood and steel equipment.
Hiring and Developing Coaches
Coaching jobs are posted on startingstrength.com. There is a backlog of coaches that want to coach at Starting Strength Gyms, including those that are willing to relocate.
Starting Strength offers coach development camps, weekend seminars, and an online coach prep course to help supplement your staff's education.
Pre-Sale and Grand Opening
Geo-targeted ads are setup at startingstrength.com and on the Starting Strength forums to inform local Starting Strength fans that a gym is opening in their area. Prospective members see the ad, go to the website, and sign up with our custom pre-sale software.
Each trainee gets access to our digital logbook app that is custom designed for Starting Strength Gyms. The 65" flat screens in the gym's lobby display logbook data for each trainee in the current and upcoming group training session. The TVs also display gym-wide and franchise-wide PRs.
Our 100+ page gym operations manual, gymOS, is a detailed guide that helps franchise owners run every aspect of their business as effectively as possible, with the best software tools available for small business management.
Frequently Asked Questions
Do I need to be a Starting Strength Coach to own a Starting Strength Gym?
No, but each Starting Strength Gym must employ at least one SSC.
Can I open in a Starting Strength Gym in non-US market?
No, for the foreseeable future we will be focusing on US expansion.
Do I need to have experience in the gym business to open a gym?
No, but you must be experienced in business operations of some kind.
How much is the franchise fee and the royalty?
The franchise fee is $39,950 for a 7-10 platform gym, or $29,950 for a 4-6 platform gym. The royalty is 8% of gross revenue in addition to a 2% national ad fee that we use to promote the Starting Strength brand nationally.
Can I purchase a city or a region to develop?
Yes, we have Area Developer Agreements that offer protected territories and discounted franchise fees.
How long does it take to open a gym?
The time from Franchise Agreement execution to gym opening typically takes between six and nine months.
How do I inquire about opening a gym or purchasing a region?
Scroll to the bottom of the page and submit your information.
The Process of Becoming a Franchise Owner
Submit your information in the form below to schedule an introductory call
SELECT A CITY
We are currently interested in major metropolitan areas in the US
REVIEW OUR FDD
Read our Franchise Disclosure Document to fully understand the business
APPLY TO BECOME A GYM OWNER
Request a Confidential Franchise Application
Sign on, start your Real Estate search, and apply for financing
Inquire About Franchise Ownership
info @ startingstrengthgyms.com
*STARTING STRENGTH GYM FRANCHISES ARE AVAILABLE TO QUALIFIED PROSPECTIVE FRANCHISEES ONLY IN CERTAIN STATES. STARTING STRENGTH GYMS WILL NOT OFFER OR SELL A FRANCHISE UNLESS REGISTERED (OR EXEMPT) IN THE STATE WHERE THE PROSPECTIVE BUYER RESIDES OR WHERE THE FRANCHISE WILL BE LOCATED. THIS OFFER IS NOT BEING DIRECTED TO ANY RESIDENT OF THE FOLLOWING STATES, OR ANY STATE, PROVINCE, COUNTRY OR JURISDICTION WHERE STARTING STRENGTH GYMS IS NOT CURRENTLY REGISTERED TO OFFER OR SELL, UNLESS OTHERWISE QUALIFIED OR EXEMPT: I. Hawaii, Indiana, Maryland, Minnesota, North Dakota, Rhode Island, South Dakota, Virginia, Wisconsin; II. Connecticut, Kentucky, Nebraska, Utah.
THE INFORMATION ON THIS WEB SITE IS NOT AN OFFER TO SELL, OR A SOLICITATION OF AN OFFER TO BUY A STARTING STRENGTH GYM FRANCHISE. AN OFFER TO BUY A STARTING STRENGTH GYM FRANCHISE IS MADE BY FRANCHISE DISCLOSURE DOCUMENT ONLY.